Jeuveau is the new kid on the block aka #NewTox
It's FDA approved (of course!)
It kicks in quicker than it's competitors
Made in the USA
It's priced the same as Botox and Dysport
Does It Hurt?
Nope, nearly every person who sits in our chair comments "wait, that's it?"
Will I look worse when the Jeuveau wears off?
Nope, think of Jeuveau as a pause button, aging will resume if you opt to stop #NEwTox
Is it dangerous?
Nada, it's been around for 25 years with little no complications when administered correctly!
Will I look "Plastic?"
Of course not! You'll look like you, just a bit more refreshed and alert
Be careful, Results are ADDICTING!
n February of this year, Jeuveau (pronounced Jū-vō) got its FDA seal of approval, marking the FOURTH Botox-like product on the market. So what makes this kid unique? I traveled to Cancun, Mexico for an Expert Summit to learn more and share with you!
First the name, where did that come from? Well Jeuveau is inspired and rhymes with “nouveau”, a French term for new. So as the newest entrant onto the Botox scene, it is aptly named. It is the brainchild of the company Evolus, and the first toxin that is designer made for purely aesthetic use…no medical conditions treatment for Jeuveau, it is 100% for cosmetic use.
So what is the deal with Jeuveau and how does it intend to make a splash? Is it really going to rival Botox? Well, time will tell but it is positioned as a designer or premium Botox. It was specifically designed and will be marketed to be just like Botox, only a little better. The marketing for the product is slick, with appeal screaming to the millennial mindset and sensibilities. Dubbed the “happy toxin” by the beauty industry and business insiders, it is targeted to appeal to the softer side of aesthetics. The idea is to blur the line between the beauty industry and cosmetic procedures, making Jeuveau the stepping stone from department beauty counter to in-office procedures.
Jeuveau is a bit hard to pronounce, so the company’s marketing machine has coined it the NewTox, a much more easy term for toxin patients to understand AND pronounce. Look for NewTox to make a splash this Spring on health and beauty mags and outlets this Spring, but know that Jeuveau and NewTox are interchangeable terms.
How will Jeuveau compare to Botox? I think time will tell. It seems likely both of these products are great with consistent results. I think physician adoption (using it in our clinics) and patient feedback will likely determine the outcome. I plan to use Jeuveau in a similar fashion to Botox, unit for unit. I think there will be subtle differences. Those involved with the Jeuveau clinical trials have favorable feedback on the product, and state patients liked treatment as well.